The Genumark Hot Sauce Challenge

A few months ago, the Genumark Toronto office had a problem. Remember, this was a pre-pandemic problem, when people could lounge in the lunchroom, worry free. It was a safe place to talk and share anecdotes, except in this instance, it became a debate; a trash talking bonanza. The subject?

Who could handle their hot sauce the best?

Branding Hot Sauce For any Occasion

It is a classic debate that friends often have with each other, usually ending in a challenge… so that is exactly what we decided to do! We reached out to our friends at Get Sauced who sent us their entire line of hot sauces, going from either end of the Scoville Scale. We rounded up the lunch room trash talkers and brought a few more brave volunteers to participate in our first Hot Sauce Challenge!

SCOVILLE SCALE – measurement of the pungency (spiciness or “heat”) of chili peppers, as recorded in Scoville Heat Units (SHU), based on the concentration of capsaicinoids, among which capsaicin is the predominant component.Wikipedia

The Challenge

Since we didn’t know what to expect, we made sure we had plenty of “stop the pain” supplies on hand. If you are thinking of running your own workplace hot sauce challenge, we recommend the following:

  • Water
  • Milk
  • Antacid elixir
  • Bread
  • Honey glazed donuts (following in Chef Gordon Ramsay’s footsteps)
  • Limes (again, we trust in Gordon Ramsay)

We tossed wings in the hot sauces and served them up to our victims contestants! 

Check out The Genumark Hot Sauce Challenge in the video below! 

If watching this puts a tingle in your mouth for your own branded hot sauces, drop us a line. Be sure to send us some cool artwork or just ask us for some creative help and we will get you started on your own custom branded line of mouth blistering (but flavourful) hot sauces in no time!