Mission Statement

Our mission is to be a complete resource for promotional merchandise. We distinguish ourselves by the effort we exert to exceed our customers’ expectations. We forge strong client relationships by offering superlative customer service which generates unflinching client loyalty.

We are equally vigilant in protecting the integrity of our own corporate brand and the brands of our valued customers. Our high ethical standards must not waiver and we must support a work environment that promotes creativity, teamwork without compromising the spirit of individuality, diversification, fair play and the pursuit of excellence.

Genumark is one of the largest and most experienced companies selling promotional merchandise and corporate uniforms and apparel in Canada. The company was originally incorporated in 1980. Genumark has offices, showrooms and warehouses across Canada in Toronto, Kitchener, Ottawa, Montreal, Winnipeg, Calgary, Vancouver and Victoria. Genumark headquarters is the 42,000 square foot sales and distribution facility located at 707 Gordon Baker Road in Toronto.

Our multiple locations and 100+ full-time employees across Canada allow us to provide regional service to prominent national accounts such as CIBC, Microsoft Canada, Telus, Ford of Canada, Toys R US, Loblaw Companies, Corby’s, Sony Canada, Nexen, Enmax, Smart Technologies, AGF Mutual Funds and many others. We also have numerous accounts which are focused on a provincial or municipal level. In total we have over 2,500 active accounts across Canada.

Community initiative

We support numerous charities. It’s a part of our culture.

At Genumark, we strive to support local and national charities. Historically, the promotional products industry and charitable organizations have worked hand-in-hand to leverage the use of promotional merchandise to meet fundraising objectives. This is achieved by using merchandise for incentive programs, rewarding donors and promoting various causes.

Genumark works with many charitable organizations across Canada. In some instances we are their primary supplier of promotional merchandise. On other occasions, we will donate product, time or money to support worthwhile causes. Some of the organizations we have been associated with over the years include:


Genumark’s Toronto Head Office is certified as an ISO 9001:2008 company. Our quality assurance program ensures that we maintain high quality standards and provides a mechanism and process for continuous improvement. In this regard, Genumark focuses on the following:

  • Satisfying customer expectations
  • Identifying key processes based on customer expectations
  • Selecting metrics for key processes
  • Tracking performance metrics through time
  • Establishing a correlation between internal measurables and external performance
  • Making adjustments on a continuous basis in order to improve customer satisfaction.

Why Choose Us?

Don’t just take our word for it..take theirs!

FACT: Over 99% of Genumark’s deliveries are on-time.
FACT: Genumark has over 2,500 active accounts. We must be doing something right!

Genumark was able to source and deliver exceptional promotional materials to support the launch of a new product. They were able to find the right product, customize it to meet our needs and deliver within very tight timelines. The staff is highly knowledgeable and professional and provided great support throughout the process. I would definitely look to Genumark again to help support future initiatives.

Jeffrey D. Smith
General Manager, CIBC

“In October this year, BC Housing launched its first branded items initiative, alongside another initiative which saw close to 100 employees being given the opportunity to receive a free BC Housing branded jacket. I wanted to take this opportunity to extend my thanks and appreciation to your company, in particular two of your members of staff who helped me deliver these projects to the organization.

From the early stage of this project, when I was investigating different options, Trisha Miller provided me with timely responses to all my questions (and there were many!). She was so friendly, helpful and communicative; it became clear to me very quickly that Genumark was head and shoulders above the other companies.

When the branded items initiative was up and running and orders were coming in from our staff, Trisha was once again there to quickly answer questions, provide sizing charts, and be helpful in any way she could. There was even a time when she was on holiday and still responded to a question I had!

Finally, once we had placed our order with Genumark, I began receiving the different design options for the logo on the items. Jane Wellman provided me with these and also impressed me with her timeliness and friendliness.

Good communication and customer service are, in my mind, two very valuable characteristics of a public-facing company, and I wanted to let you know that these two staff members, particularly Trisha, went above and beyond in both these areas, they truly are a credit to your company. We will continue to use Genumark for any future branded item orders, and I won’t hesitate to recommend this company to anyone that may be considering a branded items initiative.”

Katherine Davey
Employee Engagement Coordinator, BC Housing

“Dear Colleen, Thank you very much for the assistance provided by you and Jonah earlier this week when you helped me get a ‘special plaque’ at the last minute! Your customer care and attention is noted and I will always think of GENUMARK in future for such items.

Once again, THANK YOU for the hard work and efforts made to ensure our Party was successful!”

Shireen Hayward-Sullivan
Senior Executive Assistant, Allstream

Corporate Social Responsibility

Genumark holds a strong belief that all employees are entitled to excellent working conditions. We believe that all employees should be treated fairly, with dignity and respect. Genumark employees must read and abide by the employee code of conduct which is contained in the Genumark employee handbook. The code of conduct contains 33 distinct rules of conduct which serve as guidance and includes topics such as: dishonesty; unethical or disruptive behaviour; criminal activity; harassment and abusive language. Serious misconduct will generally lead to immediate termination of employment.

Genumark has a Health and Safety Committee that has been certified under provincial
legislation. The Health and Safety Committee meets on a regular basis and has developed appropriate plans of action in the event of medical, personal, or safety emergencies. Also, Genumark’s Director of Human Resources regularly attends seminars and receives government issued publications related to relevant labour, environmental, and human resource issues. The Genumark executive team and account management team regularly attend industry sponsored conferences related to product safety and regulations.

Genumark is not a manufacturer. We rely on our manufacturing partners and recognize that from time to time the actions of our suppliers are attributed to Genumark. Therefore, we impose high standards on our suppliers and ensure compliance with both our ISO 9001:2008 quality standards and with the code of conduct we prescribe for our vendor partners. Any breach of the standards will result in Genumark’s immediate termination of our relationship with the supplier. This code of conduct stipulates the following:

  1. Working Hours. Manufacturers must ensure that all of their employees, labourers, agents, and contractors working on behalf of Genumark do so in compliance with all applicable laws and in accordance with published industry standards pertaining to the number of hours and days worked.
  2. Child Labour. The use of child labours by manufacturers is strictly prohibited. Manufacturers are absolutely forbidden using workers under the legal age of employment for the type of work in the country where the manufacturer produces products.
  3. Prison or Forced Labour. The use of prison or forced labour by a manufacturer is absolutely forbidden. The use of labour under any form of indentured servitude is forbidden, as is the use of physical punishment, confinement, threats of violence or other forms of physical, sexual, psychological, or verbal harassment.
  4. Obligation to Comply with Applicable Laws, Regulations and Standards. All business activities of Genumark suppliers shall comply with and conform to all applicable international, national, state, provincial and local laws.