Press Release: Genumark acquires Rightsleeve

Toronto, ON Canada (October 3, 2019) – Genumark, the largest Canadian-owned distributor of corporate branded merchandise, announced that it has acquired Rightsleeve in a move it says will strengthen its leading position in the Canadian marketplace.

“Although both companies are based in Toronto, there is virtually no overlap in client accounts. What we do share is a similar philosophy and business orientation, which focuses on a customer first culture supported by innovation, great technology and a talented, creative team”, said Mark Freed, Genumark President and CEO.

Mitch Freed, Genumark’s Executive Vice President of Sales and Strategy, went on to say that “We have known and admired Rightsleeve founders Mark and Catherine Graham for many years and have become even closer during Genumark’s implementation of commonsku. They are two of the smartest and nicest people in our industry, and as they turn their full attention to commonsku, we will work hard to preserve and grow what they have built at Rightsleeve, which we plan to operate as a division of Genumark.”

“We have known the Genumark team for years and have admired their approach to building one of Canada’s great promotional products companies,” said Mark Graham, Rightsleeve’s founder and CEO. “Rightsleeve’s creative agency expertise complements Genumark’s strong company program infrastructure. We are very excited about the synergies between the two companies,” said Catherine Graham, Rightsleeve’s President.

Rightsleeve will continue to operate from its offices in mid-town Toronto. Stephen Musgrave will continue to lead Rightsleeve as Vice-President and General Manager.

Following this acquisition, Mark and Catherine Graham will focus on commonsku, a workflow management software application they founded in 2011, designed specifically for the promotional products industry.

About Genumark

Genumark is an award-winning promotional products and corporate apparel distributor and has been named Canada’s National Distributor of the Year on numerous occasions including 2016, 2017 and 2018. The company is headquartered in Toronto, with satellite offices and showrooms in Vancouver, Calgary, Edmonton, Winnipeg, Ottawa and Halifax. Genumark provides a full suite of merchandising solutions, including E-commerce web stores, international fulfillment, sports and licensing marketing and corporate uniform programs. Genumark has attained platinum level as one of Canada’s Best Managed Companies.

About Rightsleeve

Founded in 2000, Rightsleeve is one of the industry’s leading promotional products agencies. The company’s approach to design, technology and innovative product campaigns has earned it reputation as a go to promotional provider for leading corporations, schools and camps.

Press Contacts

Mitch Freed /

Mark Freed /

Catherine Graham /