At Genumark, we’re proud to work with organizations that are making a real difference. One of those incredible partners is The Dream Factory, a Manitoba-based children’s charity that’s been creating unforgettable experiences for kids battling life-threatening illnesses.
You might recognize The Dream Factory for its “Big Dreams,” including magical trips to Disney World, celebrity meet-and-greets, custom bedroom makeovers, or unforgettable shopping sprees.
Beyond those once-in-a-lifetime moments, The Dream Factory provides ongoing financial assistance, family events and activities, resources, and a welcoming community network. In fact, Manitoba families often stay engaged with The Dream Factory for five to seven years.
What makes The Dream Factory especially unique? They operate solely in Manitoba and are not part of a larger national organization. Every dollar raised stays in the province, allowing them to respond quickly and tailor support to each family’s needs.
Genumark was honoured to support The Dream Factory through custom golf towels for a 2025 golf tournament. Not only were they a practical keepsake for golfers, they were also part of a meaningful fundraising effort.
“We always have a kid-designed item that the golfers can purchase,” explained Simone Smith, Dream Factory’s Special Events & Projects Manager. “The towels are both useful and easy for kids to make their mark on!”
The result? The towels sold out, raising $3,700, and contributing to an incredible $280,000 raised overall at the tournament. It’s a powerful reminder of how thoughtful branded merchandise can drive engagement and real impact.
If you’d like to support The Dream Factory in 2026, mark your calendars for two exciting events:
- Dream Maker Auction – April 24, 2026
- Josh Morrissey Classic – September 11, 2026
To learn more about The Dream Factory and how you can get involved, visit www.thedreamfactory.ca
