Genumark is proud to be named a Fill it Forward 2025 Changemaker, a recognition that reflects our deep belief in pairing great branded merchandise with real-world impact. Through our close partnership with Fill it Forward, we actively introduce clients to products and programs that reduce waste, give back to communities, and tell a bigger story than a logo ever could.
For decades, Genumark has championed ethical sourcing, sustainability, and an intentional product strategy as core pillars of our work. We’ve long seen the power of promotional merchandise as more than a marketing tool — it’s an opportunity to spark meaningful change, influence behaviours, and embed purpose into everyday experiences.
With Fill it Forward, that opportunity becomes tangible. This innovative platform transforms reusable products into impact drivers: every time a reusable bottle, cup, bag, or tag is scanned, it unlocks charitable giving and tracks real-world environmental benefits.
From elevating Fill it Forward in everyday sales conversations to spotlighting the campaign at our Branded Merch Meet-Ups across Canada, we’ve woven purpose into the way we connect with customers. At our Sustainability and Ethical Sourcing booths, Fill it Forward programs take center stage, demonstrating how brands can activate a reuse culture while amplifying charitable impact.
Our team works with clients to:
- Select reusable products that align with brand values and sustainability goals.
- Activate Fill it Forward programs that engage teams, events, and audiences in meaningful ways.
- Communicate impact clearly — from reduced single-use waste to donations unlocked through every reuse.
We don’t just sell products; we help organizations build stories of impact that audiences can feel a part of.
One of the most exciting parts of partnering with Fill it Forward is how measurable and shareable the impact becomes. Through the Fill it Forward platform, clients can monitor reuse activity, environmental benefits, and charitable contributions, turning everyday actions into data-backed stories of change.
This measurable impact aligns perfectly with Genumark’s Forward Thinking approach: helping brands think beyond the transaction toward sustainability, circularity, and social responsibility as central elements of successful branded merchandise programs.
Whether it’s helping a client reduve event waste, activate a company-wide engagement campaign, or launch a purpose-driven initiative, we make it easy for organizations to adopt products with purpose.
Being recognized as a Fill it Forward Changemaker underscores what we have always believed: that every product has potential beyond its physical form. By amplifying reusable solutions with technology and intentional strategy, Genumark and Fill it Forward are inspiring real change for people and the planet.
We’re humbled to be among the leaders helping inspire the world to reuse and will continue advocating for solutions that unlock measurable impact and shared value.
