Genumark appoints Mandi Rudd as Director, New Markets to futher advance in U.S. expansion

Toronto, Canada – January 3, 2024

Genumark, one of North America’s leading distributors of branded merchandise, is proud to announce the appointment of Mandi Rudd as Director, New Markets. Based in Kansas City, Mandi brings over a decade of expertise in the branded merchandise industry and a passion for sustainability and innovation.

Mandi’s appointment marks a significant step in Genumark’s strategy to expand its footprint in the United States further. Her extensive experience, coupled with her entrepreneurial spirit, positions her uniquely to lead this initiative. Mandi is renowned for her leadership at Brand Energy Marketing, a company she founded and successfully led for ten years. Her move to Genumark signifies a new chapter where she will leverage her substantial client network and industry insights.

“Joining Genumark is a thrilling and challenging new journey for me,” said Mandi.

Genumark’s status as a Certified B Corp makes this move even more special, aligning perfectly with my personal and professional values. I am excited to bring my clients into the fold of Genumark’s exceptional team and services, and together, we’re poised to create unparalleled value for our clients as we expand across the United States.

Mandi Rudd

Beyond her professional accomplishments, Mandi is deeply committed to community service. She is an active volunteer in the branded merch industry, holding board positions for PPAMidwest and PromoCares. Her passion to help also extends to her personal life, where she gives her time to an annual charity event called Big Slick, which benefits Children’s Mercy Hospital. She also provides temporary foster care to shelter dogs in need of homes.

Mitch Freed, CEO of Genumark, said, “We are excited to welcome  Mandi to our team to spearhead our growth strategy in the United States. Her impressive track record, industry knowledge, and client-focused approach align seamlessly with Genumark’s mission. Mandi’s leadership will be instrumental as we grow and serve new markets. Her entrepreneurial background and commitment to social responsibility resonate deeply with our core values at Genumark.”

Mandi Rudd’s role at Genumark furthers the company’s expansion goals in the United States and follows the fall 2023 hiring of Johanna Gottlieb, based in Chicago. With these two strategic and client-focused hires, Genumark reinforces its commitment to excellence, innovation, and social responsibility in the branded merchandise industry.