Conference merch isn’t just about handing out a bunch of free stuff—it’s about creating lasting memories and making connections. At this year’s RGD DesignThinkers Conference, the t-shirts weren’t just apparel; they became a must-have item that attendees couldn’t get enough of.
“Memorable conference merchandise plays an important role in boosting brand recognition and enhancing the event’s overall experience,” explained Vanshika Anand, RGD Communications & Development Coordinator. “It serves as a tangible reminder of the conference, keeping the brand visible long after the event has ended, as attendees continue to use the items in their daily lives. The conference swag often becomes favourite souvenirs, evoking memories of key moments contributing to the overall experience.”
One of the most intriguing aspects of DesignThinkers 2024 was the unprecedented demand for the official conference t-shirts. For the first time in the event’s history, all 140 t-shirts were sold out on Day 1. This not only marked the highest number of shirts ever produced for the Toronto event but also the most well-received design to date. Attendees flocked to the registration area, eager to secure their own, underscoring the significance of uniquely designed conference merchandise.
The t-shirts, worn by volunteers, not only facilitated attendee-volunteer interactions but also added to the event’s vibrant atmosphere. The success of the T-shirt design was a testament to the excitement and engagement it sparked from the moment attendees laid eyes on it.
The 2024 DesignThinkers t-shirt wasn’t just another piece of conference swag—it carried a deeper significance. This year’s design featured an optical illusion, symbolizing the concept of ‘Going into the Rabbit Hole.’
“Into the Rabbit Hole” is a fitting theme for a creative conference, as it represents the creative process’s unpredictable, dreamlike, and unexpected journey. As Anand explains, “Into the Rabbit Hole is an invitation into the creative process—the dreamlike, unpredictable, and unexpected world of endless discovery.”
Designed by the creative minds at Whitman Emmerson, this year’s branding resonated with attendees, making the t-shirts a true representation of the conference theme.
Bringing the DesignThinkers merchandise to life requires a trusted and experienced partner. Genumark’s expertise in branded merchandise played a crucial role in ensuring the T-shirts and other conference merch met the highest standards.
Anand shared her positive experience working with Genumark and Account Manager Carlos Reina, saying: “Working with Genumark to create conference merchandise is a seamless and enjoyable experience. They offer a great selection of merch options across various price points. The team is highly responsive, providing helpful guidance. Genumark maintains a professional approach, making the process smooth and efficient with its fast turnaround times.”
Genumark’s ability to provide high-quality, well-designed merchandise within tight timelines made us an invaluable partner in ensuring the success of the DesignThinkers conference.
2024 is a momentous year for DesignThinkers, marking its 25th anniversary. What started as a small Toronto-based gathering has now evolved into a bi-coastal event that attracts thousands of attendees and speakers from around the world. This milestone is a clear reflection of the conference’s growth and impact over the years.
Reflecting on this achievement, Anand shared, “Celebrating 25 years of DesignThinkers in 2024 is an incredible milestone reflecting the conference’s growth and impact over the years. It’s a testament to the strength of the design and creative community we champion. We are deeply grateful for the unwavering support from our partners, including Genumark, whose contributions have helped make this journey possible.”
The success of 2024’s DesignThinkers conference and its record-breaking t-shirt sales highlights the importance of thoughtfully designed, high-quality conference merch. With 25 years behind them and an exciting future ahead, RGD DesignThinkers and Genumark continue to push creative boundaries, ensuring that every conference leaves a lasting impression.
