Ordering branded merchandise shouldn’t be complicated. Whether you’re outfitting a national team, running a holiday gifting program, or launching a public facing shop, the right online store makes all the difference between a smooth process and a logistical headache.
At Genumark, we’ve built four distinct web store formats, each designed for a different kind of program. Here’s a look at what each one offers, so you can walk into your next conversation with your account rep already knowing what to ask for.
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Need a branded store live fast, with minimal fuss? The Quick-Launch Shop is our answer. It’s a rep-managed platform built for simple drop-ship programs and limited SKU catalogs, using standard templates finished with your logo and product selection.
- Best for: Simple drop-ship orders, limited SKU catalogs, fast deployment
- Setup time: Immediate, managed directly by your account rep
- Payment: Credit card at checkout, shipping included in pricing
- Fulfillment: Drop ship or booking program window
If speed and simplicity are your priorities, this is where to start.
Our flagship web store platform
When a program needs to scale, this is the platform behind it. Fully designed and developed in-house by the Genumark web team, our Custom Built Store supports complex inventory programs, third-party integrations, advanced security, and complete brand alignment. It’s the engine behind some of our largest national rollouts.
- Best for: Enterprise programs, uniform stores, national rollouts, brand-controlled ordering
- Setup time: 8 to 12 weeks
- Cost: Starting at approximately $5,000 for setup, with ongoing fulfillment, maintenance, and hosting fees based on program complexity and sales volume
- Payment: All options, including credit card, invoicing, PO, or custom billing
- Fulfillment: Warehoused inventory, print-on-demand (US and Canada), drop ship, or booking windows
- Customization: Fully tailored, with security controls, approval workflows, department-level access, and brand standards enforcement
This is the option for organizations that need control, structure, and a store built entirely around how their teams actually order.
Quick-turn, small-scale employee gifting
Sometimes the goal isn’t a full store. It’s a simple way for employees to pick a gift, at no cost to them. The Gift Selection Site is a time-limited site built exactly for that. Once selections close, orders are compiled and handed to your Genumark rep for processing.
- Best for: Employee appreciation, holiday gifting, small milestone programs
- Setup time: Quick turnaround
- Payment: No payment required from end users
- Fulfillment: Orders exported to your rep for processing
Ideal for a seasonal moment or a one-off appreciation initiative that doesn’t need to become a full program.
Full-featured rewards and recognition platform
For larger recognition programs, employees expect more choice and often need tiered access. The Rewards Selection Site supports extensive catalogs, tiered selections, and advanced access controls like SSO, giving employees the ability to choose from 20 or more items per tier.
- Best for: Years-of-service programs, performance rewards, tiered recognition with large catalogs
- Setup time: Longer build, due to catalog size, tier structure, and SSO integration
- Payment: No payment required from end users
- Fulfillment: Cart-based ordering, processed through Genumark fulfillment
If your recognition program has grown beyond a simple gift list, this is built to match it.
Every program is different, and that’s exactly why we built five formats instead of one. Your Genumark account representative can walk you through each option, share sample stores, and recommend the right fit based on your goals, volume, timeline, and budget.
We handle the build, the fulfillment, and the ongoing management, so your team can stay focused on what matters most.
