Genumark is excited to announce that Marti Tarmichael has joined the company as Senior Account Director, strengthening our growing U.S. team and supporting continued expansion across the United States.
With more than 20 years of experience in the branded merchandise industry, Marti brings a deep understanding of how merch can create meaningful, emotional connections between brands and their audiences. Known for building strong, trusted client relationships and delivering creative, strategic solutions, Marti embodies what we believe great promo should be: thoughtful, impactful, and memorable.
At the heart of Marti’s approach is a passion for what she calls “the feeling of promo”—bringing emotion to brands through creative merchandise experiences that resonate long after the moment of delivery. Her work has been recognized with two PPAI Pyramid Awards, a testament to her commitment to excellence and innovation.
“Genumark stood out to me as an industry leader with positive momentum, powerhouse industry veterans, and a clear vision for growth in the U.S. market,” says Tarmichael,
Genumark CEO Mitch Freed shared his enthusiasm about the addition to the team:
“Marti is an incredible addition to our U.S. team. Her experience, creativity, and client-first mindset align perfectly with who we are and where we’re going. We’re excited to kick off 2026 with continued expansion in the United States, and Marti will play a key role in that growth.”
Outside of work, Marti is just as passionate and busy. She’s a Girl Scout Troop Leader for her daughter, a Scout Volunteer for her son, an avid photographer and traveler, and the proud owner of a wiener dog and an orange kitten who keep everyone on their toes.
Please join us in welcoming Marti to Genumark. We’re thrilled to have her on board as we continue to grow, innovate, and elevate our branded merchandise experience across the U.S. in 2026 and beyond.
