Case Studies

Frontlines: The Clone Wars Podcast

Comments
0
17/08/2012
, , , , , 

Frontlines: The Clone Wars Podcast is the original podcast dedicated to the Cartoon Network series, Star Wars: The Clone Wars. Michael Cohen and his co-host, Matthew Krienke, along with their crew, have been providing commentary and insight into episodes of the award winning computer animated series for over 4 years. In commemoration of their trip to Orlando, Florida for the Star Wars Celebration VI convention where they will be hosting an official panel centered around their landmark 100th episode, Michael designed this awesome t-shirt, which Genumark helped bring to life in beautiful, crisp detail.

The Frontlines: The Clone Wars Podcast shirt pictured above was created by digitally printing the design directly onto the shirt. The advantages of this method is it’s a full colour process which feels soft and looks extremely sharp!

The X-Wing shirt pictured above was done with a laser cut vinyl heat transfer. This technique gives very clean lines and has many different finishes which gives a retail look. 

No doubt there will be some photographs of the shirts in action soon. The Star Wars Celebration VI convention is happening August 23rd to 26th.

Click here to get the Frontlines: The Clone Wars podcast on iTunes 

Click here for their Facebook page

Click here to email us for more information / Subscribe to the Genumail newsletter

Pin It
Posted in Blog, Case Studies

Take The Plunge

Comments
0
02/04/2012
, , , , , 

Genumark client Central 1 asked us to source swimming floaties. Although this may seem like a strange and unusual promotional product to find, this is not the first time we have had to do this. What was unique about this project, however, was the way that Central 1 intended to use them!

Central 1 was creating marketing materials for an event called the MACU (Marketing Association for Credit Unions) Strategic Marketing Conference & Aime Awards Gala which is being held in Niagara Falls in June. To tie in with the event location and the iconic waterfall, they wanted to customize a floatie with the event’s logo and slogan of ‘Take the Plunge’. Now the genius part of this is that the floatie along with a custom printed insert are going to be used as the invitation to the event. Cleverly tying together the location of Niagara Falls , the floatie and a slogan of ‘Take the Plunge’ – we think this is an amazing demonstration of what the conference is: strategic marketing!

www.central1marketing.com | www.macu.ca

Pin It
Posted in Blog, Case Studies

Genumark makes watch for Prime Minister!

Comments
0
08/12/2011
, , , , 

On Wednesday the 23rd of November Prime Minister Stephen Harper took some time out of his day to meet with star Yannick Bisson and the producers of his beloved Canadian TV drama “Murdoch Mysteries”.

During their time together at his wood panelled corner office on Parliament Hill the producers presented the Prime Minister with a silver “Murdoch Mysteries” pocket watch that was made by Genumark. Harper said “this is something I can use” as he never wears a watch due to being allergic to certain metals.

Harper famously made a cameo appearance as a desk sergeant in the hit TV show last summer. This contributed to the show receiving it’s highest ratings ever of over 700,000 viewers across Canada.

Harper may also be in line for a writing credit for a story based on the murder of a Toronto Wellington Stanley Cup player! Click here to get the full story from the Maclean’s website!

For higher resolution images of the watch click here!

Pin It
Posted in Case Studies

Full Colour Blasted Shirts!

Comments
4
14/07/2011
, , , , 

Blasted Church is a fantastic winery situated in the Okanagan Falls in Beautiful British Columbia. They produce a huge variety of wine and have won numerous awards including the Best Red Wine of the Year at the All Canadian Wine Championships and the Best of Category Medal (Double Gold) in the Un-oaked Chardonnay category.

The wine pictured above is the Chardonnay Musque 2010 and details are below:

Bouquet: Floral, mineral notes with loads of citrus, green apple and pineapple.

Palate: Fresh and crisp with lime, mineral and muscat like notes with a racy finish.

Food Pairings: Paella, avocado rolls, scallop ceviche, cubano sandwhich.

Remember this is only one of many so be sure to check out the others! Their wine is also enjoyed in many restaurants and liquor stores across BC and can be located by clicking here.

Genumark has been working together with Blasted Church to create some very eye catching t-shirts. The artwork Blasted Church uses on it’s product has always been fun and full of life which is why it was essential for them to use a printing method that allowed that to carry through to their apparel. The best decoration for this project was a full colour direct to garment digital print which has some key advantages over other techniques including:

  • 4 colour process (full colour) with no set up costs make it perfect for smaller runs
  • Photographic images can be reproduced in amazing detail. This means there is no need for vectored artwork as jpeg files work just fine!
  • Printing can be done over seams and off edges like we have done for the neck and bottom prints on Blasted Church’s shirts
  • Digital printing uses water based inks which feel much softer compared to screen printing. They are also more environmentally friendly

I think you’ll agree that the shirts look amazing and capture the image of Blasted Church perfectly!

If you were wondering where the name Blasted Church came from click as it truly is a BLAST!

Pin It
Posted in Blog, Case Studies

Are You An API Fanboy?

Comments
1
05/07/2011
, , , 

First of all what is an API? Well it’s an abbreviation of Application Program Interface which is a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks you need.

Yellow API is an application programming interface that allows you to stream top Canadian local search content into your mobile, web and other applications. Using Yellow API’s database of over 1.5 million business listings and rich content (such as videos, photos, ad thumbnails and much more), you can deliver the best Canadian local search content to your users.

Yellow API contacted Genumark as they needed help making shirts that appealed to the unique t-shirt culture of ‘the geek’! Yellow API designed something really smart and we contributed by sourcing the perfect product, quality checking and delivering on time. The aim was to encourage people to wear the t-shirt over and over again to the many gatherings organized by Yellow API. In these events programmers are given the task to build the coolest applications within 6 hours! This meant that when creating the shirts a careful use of keywords such as ‘fanboy’ and ‘apple’ was vital as it gives the wearer a connection to the shirt. They are then more likely to display the message on their chest! This is coupled with the subtle (small) use of the Yellow API logo (located on the back just below the neck) which creates a great promo piece as the corporate logo is still visible but not distracting.

The video below shows the shirt in action and also gives a quick summary of the company, service and image.

YouTube Preview Image

Genumark feels that this is a very good example of finding the correct application, design and product to match a specific target audience.

To learn more about YellowAPI click here. Yellow API are also on Facebook & Twitter.

Pin It
Posted in Blog, Case Studies