Raising The Bar

Genumark CEO Mark Freed was interviewed recently for the April edition of Counselor magazine. He speaks of how he has learned over the years that community involvement is directly linked with business success. “Cause marketing is a business platform that we have and advertising specialties play a very prominent role in that kind of stuff,” he says. “So it’s good for business, but more importantly, it really gives you an opportunity to give back.” Freed strives to set an example for the company’s employees, its supplier and vendor partners and anyone else Genumark interacts with. “We want to show people that there are tons of opportunities to be charitable,”

For the full interview click here

One Response to Raising The Bar

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