Further to our recent National Distributor of the Year award we are now proud to announce that Genumark has made it onto the Counselor’s Top 40 Distributors list for the 3rd year in a row at this years ASI Show in San Diego. This is an extra special achievement as only a couple of companies made it onto the list that are also from the country with a maple leaf for a logo!
If those awards were the icing on the cake then this is the cherry on top as Genumark CEO, Mark Freed was also honored with the prestigious 2011 Bess Cohn Humanitarian Award.
Below are some highlights from an interview by Andraya Vantrease (Reporter at Advertising Specialty Institute) featuring comments from Mark Freed.
Donating to more than 30 charity organizations annually, Genumark is a civic role model to the ad specialties industry. Its CEO of 16 years, Mark Freed, has always had a strong sense of social responsibility, a trait he brought with him to Genumark and has used to influence the company’s priorities to include more charitable work each year.
One of the organizations that Genumark is heavily involved with is the Baycrest Hospital. Genumark has been the marketing sponsor for the last five years for the Baycrest Hospital’s Annual Golf Fundraiser, an event that has raised as much as $500,000 for the tournament on an annual basis.
As Genumark update their website to include Facebook, Twitter and other social media tools, Freed hopes that this will affect others’ desires to give back to the community. “We’re launching the social media to gain more momentum and get other companies involved in some of the events,” he says. “We’re just being good corporate citizens and it’s an important part of our culture here.”